It’s true that it takes time to build relationships. The same is true about online relationships. It’s humbling. In your “real” everyday circle of friends and contacts, you’ve already worked hard to establish your credibility. That hard work doesn’t necessarily translate automatically online, or any other platform for that matter. The old adage is true, “Good things come to those who wait” and are willing to put in the time to build a strong a foundation.
I participated in the Alberta Cancer Foundation’s Bust a Move this past March. My role was to participate and Tweet and post about it. You can view my post here. At the event I met the ever lovely Nicola who also manages Entrepreneur Mom Now Edmonton. We got to talking. Specifically about owning your business and branding. After having met THE Richard Simmons, identifying and being true to your brand seemed to be a hot topic that female entrepreneurs could benefit from. Richard Simmons is an excellent example of what a brand is! Over the decades he has grown and evolved his personal brand. Even when he is not in front of the camera he is still on!
After that one conversation with Nicola, she invited me to write articles specifically about marketing for Entrepreneur Mom Now Edmonton.
Without further adieu, welcome to my first article. It’s a BIG and touchy subject that cannot possibly be summarized in one article, so let’s have a discussion!